A small distributor that does the basics properly.
Trading since November 2020. We buy household, cleaning, food, drink and confectionery products from brand owners and manufacturers, hold them in our own warehouse, and distribute them to independent retailers across the UK.
What we actually do
We are a wholesale customer, not an agency or a broker. We buy stock outright on a brand's standard trade terms, take title to it, and carry the risk of selling it on. We do not ask for consignment stock, sale or return, listing fees or retrospective rebates.
Our route to market is small independent retail: convenience stores, discount and variety retailers, independent hardware and household shops, farm shops, delis and forecourt operators. These are accounts that are expensive for a brand to service one at a time, and that is precisely the gap we fill. We also sell direct to consumers, which gives the brands we work with additional reach beyond the independent channel.
Where we operate from
Everything is held and picked at our own 8,000 sq ft warehouse in the West Midlands. We give the full delivery address to brands directly when an account is opened rather than publishing it — a straightforward commercial precaution, and standard practice for us.
Our registered office in Kingswinford is a separate address and is not a delivery point. Worth noting if you are raising us as a customer on your system.
How we are set up
Supplyer Ltd is a private limited company registered in England and Wales, incorporated on 4 November 2020 under company number 12994821. We are VAT registered under GB 512098608. Those details can be checked independently on the Companies House register, and we would encourage you to do so.
We are a small team. That means you get a named contact rather than a call centre, and it also means we are honest about scale: we would rather quote you nothing than quote you a number we cannot stand behind.
- 8,000 sq ftWarehouseOur own facility in the West Midlands
- 1,500SKUs heldLive stockholding across our two core categories
- 138Brand partnersManufacturers and brand owners we buy from directly
- Next dayDeliveryStandard fulfilment on stocked lines
- 2020Trading sinceIncorporated 4 November 2020 in England and Wales
What a brand can expect from us.
- 01
We settle on terms
Invoices are paid to the terms we agree with you. Our payment record is the single most useful reference we can offer a new supplier, and we protect it.
- 02
We protect your brand
Your products reach retail in their original packaging, within date, and presented the way you intended. We do not re-pack, re-label or break down outers unless you have asked us to.
- 03
We respect your pricing
We trade within the pricing and channel expectations you set when the account is opened. If you operate territory, channel or minimum-price conditions, tell us and we will work to them.
- 04
We keep it straightforward
Clear orders, accurate forecasts, prompt answers and no surprises. We are a small team and we would rather be easy to deal with than complicated.
Considering us for a trade account?
Everything your account team needs to assess us is on this site, and our full registered details are on the brand partners page. If it is easier to just ask, we answer enquiries the same working day.