We buy branded FMCG outright, hold it in our own West Midlands warehouse, and move it into independent retail across the UK. One account for brands who want wider reach. One delivery for shops who want the brands their customers ask for.
Brands we stock: Persil, Fairy, Bold, Surf, Comfort, Lenor, Vanish, Domestos, Cif, Flash, Harpic, Dettol, Viakal, Cillit Bang, Febreze, Astonish, Fabulosa, The Pink Stuff, Dr Beckmann, Asevi, Dri-Pak, Milton, Dove, Palmolive, Radox, Vaseline, L’Oréal, Gillette, Oral-B, Sure, Vosene, Palmer’s, Sebamed, Revlon, Imperial Leather, Johnson’s, Steradent, Fixodent, Nenuco, Cadbury, Lipton, Barry’s Tea, Trebor, Halls, Fox’s, Burtons, Gullón, Doves Farm, Flahavan’s, Ben Shaw’s, Thai Taste, Cholula, Mezzetta, Marshmallow Fluff, La Costeña, Bacofoil, Wrapmaster, Sellotape, Caterwrap, Airpure, Neutradol.
No agency, no brokerage, no listing service. We are a wholesale customer: we buy on your terms, carry the stock and the risk, and sell it on into UK independent retail.
We also sell direct to consumers, which gives the brands we carry reach beyond the independent channel.
We purchase on your standard trade terms and take title to the stock. No sale or return, no consignment, no listing fees. You raise an invoice and we settle it.
Around 1,500 SKUs sit live in our own 8,000 sq ft warehouse. Your lines stay available to retail between your production runs, rather than going out of stock the moment we sell through.
Our route to market is small independent retail across the UK — the long tail that is slow to open, expensive to service and awkward to reach from a national account team.
One trade account, one delivery point, one named contact for forecasting, ordering and queries. You get the coverage without the admin of a hundred small accounts.
You ship to one address on one set of terms. From there your lines go out to independent retailers the length of the country — the accounts that are slow and expensive for a brand to open one at a time.
Household and cleaning, and food, drink and confectionery, are where most of our volume sits — but we buy across FMCG generally, including health and personal care, toys and gifting, seasonal ranges and pet and garden lines.
Laundry, surface care and household consumables — the repeat-purchase lines that bring independent retail customers back every week.
Ambient grocery, soft drinks, confectionery and world foods for convenience, food-to-go and impulse retail.
Haircare, skincare, oral care and toiletries — high-frequency lines that independents rely on to compete with the multiples.
Foil, film, disposables and everyday home essentials, including catering formats for food-to-go operators.
Not on this list? If it moves through independent retail, it is worth asking — we take on new categories where the lines and the terms work.
Our 8,000 sq ft facility in the West Midlands is our own — not a third-party logistics provider, not a virtual office. Around 1,500 SKUs live on the racking, with cleaning chemicals stored well away from anything edible.
Everything is booked in against the purchase order, date-coded on receipt and rotated first-expired, first-out. Orders are picked and packed in-house, and go out next day on stocked lines.
Everything your account team needs to assess us is on this site, and our full registered details are on the brand partners page. If it is easier to just ask, we answer enquiries the same working day.